Paradigm Trends Earns 2025 Great Place To Work Certification™ 

Awards, Culture, Press Releases

New York City, NY — Paradigm Trends is proud to be Certified™ by Great Place To Work® for the first time. The prestigious award is based entirely on what current employees say about their experience working at COMPANY. This year, 76% of employees said it’s a great place To Work – 19% higher than the average U.S. company. 

Great Place To Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention, and increased innovation. 

“Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience,” says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work. She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. “By successfully earning this recognition, it is evident that Paradigm Trends stands out as one of the top companies to work for, providing a great workplace environment for its employees.” 

“We are thrilled to become Great Place To Work-Certified™ as we consider employee experience a top priority every day,” said President and Founder, Bette Lissak. “We owe our continued success to our team of dedicated employees at Paradigm Trends. We celebrate and thank them for all they do to earn this incredible recognition.” 

At Paradigm Trends, we take a practical approach to supporting employee development and connection. This past year, we launched Deal Dive Sessions, a collaborative training series where sales and marketing teams examine real-world hospitality case studies to sharpen strategy and uncover new business opportunities. We also launched a LinkedIn and personal branding workshop to help team members strengthen their professional presence and use social platforms to build relationships in the B2B hospitality space.

New hires are welcomed with branded kits and onboarding support that reflect the care we take in helping team members start strong. Throughout the year, we create small but meaningful ways to connect across departments, including weekly meditation breaks, team potlucks, and an internal buy-sell-trade group that encourages sustainability and community.

Our commitment to giving back is also part of who we are. From packing school backpacks for local preschoolers in underserved communities to contributing to nonprofits that help women and families in India, we believe in using our platform to support the communities around us.

Founded by Bette Lissak in 1984, Paradigm Trends was built on the belief that women belong in leadership and that creativity and business should coexist without limits. That spirit remains part of our company’s foundation. Today, we continue to support a workplace where voices are heard, careers are grown, and contributions are recognized.

According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. Additionally, employees at Certified workplaces are 93% more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company’s profits and have a fair chance at promotion. 

WE’RE HIRING! 

Looking to grow your career at a company that puts its people first? Visit our careers page at: paradigmtrends.com/careers

About Paradigm Trends 

At Paradigm Trends, we’re pioneering the hospitality industry by delivering effortlessly elevated guest experiences. With four decades of expertise, we are committed to providing bespoke, yet affordable, premium-quality bath, bar, and room accessories that are sustainably crafted and responsibly sourced.

We understand the challenges faced by hospitality professionals in meeting the ever-evolving demands of modern guests. By leveraging our long-standing manufacturer relationships, multi-generational family ties, and deep understanding of the industry, we curate a range of solutions that are tailored to meet the unique needs and preferences of our clients.

Quality is our cornerstone; by championing responsible manufacturing and collaborating with skilled artisans who share our values, our collections transcend the ordinary while contributing to a greener future. Our success lies in the success of our partners, and we believe that luxury should be within reach for all hospitality establishments. Our commitment to affordability allows our clients to enhance their spaces without compromising on quality or longevity. By marrying handcrafted elements with modern design, we know exactly how to transform a guestroom from the mundane to the memorable.

About Great Place to Work Certification™ 

Great Place To Work® Certification™ is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified.  

About Great Place To Work® 

As the global authority on workplace culture, Great Place To Work® brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Their proprietary platform and For All™ Model helps companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified™ or receiving recognition on a coveted Best Workplaces™ List.  

Learn more at greatplacetowork.com and follow Great Place To Work on LinkedIn, Twitter, Facebook and Instagram. 

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