Seth Lissak
Honestly, I never thought I would join Paradigm Trends. I thought I would be the #1 tennis player in the world for many years! After my tennis dream was put to rest on the court, I was in Finance and then I pursued a career in education. One day before I was going to start business school, I was at a crossroads and asked my mom, Bette Lissak, if I could test out working at Paradigm. She said I could test it out, but you need to learn all the “guts” of the business. <br><br>
About 6 months into my Paradigm career, I saw an inquiry from a large Las Vegas hotel on the fax machine. Yes, we received many faxes back then! I started following that segment of the business and was the only hospitality sales person for many years. Along with my sister and mom, I am proud to say we have grown this business, making it the largest segment of our company’s sales.<br><br>
Being a part of Paradigm, I have been able to utilize my skill set best – being a people person, working with numbers and managing the “guts” of the business. All starts with “guts…..”<br><br>
When I am not on my phone working (true sadly), I am usually with my son, Luke, and wife, Beth (yes Beth & Seth). We love to travel, going to museums and now birding (Luke is obsessed at 5)! Personally, I love hanging out with friends, watching sports (not obsessively) and having a good time.