In the heart of Moradabad, India (long celebrated as the "Brass City" for its rich history in handcrafted metalwork) a quiet revolution is underway.
Sisters Shubhi and Isha, with backgrounds in architecture and leather design respectively, are making headlines not by following the city’s traditional path, but by forging a new one entirely. In an industry historically dominated by metal and wood, they’ve introduced a new material and mindset: faux leather craftsmanship.
Tradition Meets Innovation
Moradabad is globally renowned for its metal exports. Walk through the city’s winding alleys and you'll see generations of artisans hammering, shaping, and polishing brass into everything from home décor to hospitality pieces. But when Shubhi and Isha entered the scene, they saw space for something more, something softer, more versatile, and aligned with the evolving tastes of international markets.
Faux leather, while not native to the region’s design language, offered an opportunity to create luxury textures and modern silhouettes, all with the precision and artistry Moradabad is known for.
Their early days weren’t easy. Introducing a new craft into a traditional industry came with skepticism, logistical hurdles, and resistance to change. But the sisters persevered, experimenting relentlessly and refining their process until their work began to speak for itself.
And now, the world is listening.
International Recognition, Local Impact
Today, their craftsmanship has gained global attention, reaching clients across the hospitality, retail, and design industries. Their approach has not only expanded what’s possible in Moradabad but has also inspired a new generation of artisans to think beyond the expected.
At Paradigm Trends, we’re proud to collaborate with makers like Shubhi and Isha; people who don’t just honor tradition, but transform it. Their story is one of vision, resilience, and the belief that innovation doesn’t mean abandoning the past - it means evolving it.
The Future of Craft is Female (and Fearless)
As global design shifts toward materials that are sustainable, scalable, and style-forward, pioneers like Shubhi and Isha are proving that fresh perspectives can unlock entirely new categories of craft. Their work in faux leather doesn’t just add to Moradabad’s legacy, it reshapes it.
And in a world where every design choice tells a story, we’re honored to be part of theirs.
Interested in learning more about how our global partners are shaping the future of hospitality design? Stay tuned for more behind-the-scenes stories from the talented artisans we’re proud to work with.