Jeanne Lissak

I am the lucky daughter of Bette, the founder of Paradigm Trends. She started the business when I was 6 years old, and less than 20 years later, we sat in our neighborhood diner as I nervously asked my mom if I could join the company. She took her time to deliberate, but luckily said yes! Ever since I was young, I always said that I wanted to work with my mom in her business, and she made that dream come true. Over 20 years later, I am part owner of the company alongside my mom and brother, and I work on all facets of the business each day. I feel incredibly grateful to be living my dream!<br><br> While having an Economics degree from Cornell opened many doors for me, I’ve been able to learn and hone an even wider range of skills at Paradigm. I entered the business with the mission of turning us into a well-known brand. It wasn't easy, but we made it happen.<br><br> A process-oriented person, I’ve thoroughly enjoyed establishing the business processes here at Paradigm. My most significant achievement was when my mom handed me the design reigns of Paradigm. It was a scary adventure since design is at the foundation of our business, but it was also very rewarding.<br><br> When I’m not working, it’s family time with my husband and two kids. We’re an active family, whether that means hiking, swimming, skiing (well, some of us!), or playing a friendly game of corn hole.

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